Take our word for it: if you want your lashes to look darker, fuller and lethally gorgeous all day long, then the new Worth the Hype Volumizing & Lengthening Mascara is your jam. A breeze to apply and comfortable to wear, this buildable formula actually does what it promises, making it 'worth the hype' in every which way. It also features a brush that tapers at the tip, so you can brush, build, and lengthen even the littlest baby lashes at the inner corners of your eyes.

Usage instructions: Starting at base of lashes, gently sweep brush from root to tip. Repeat until desired level of volume and overall awesomeness is achieved.