It's the marshmellow effect! This 10-in-1 multitasking primer is infused with smoothing marshmallow root extract. With a soft whipped texture, this primer dries down totally transparent, to work on all skin tones. This primer smoothes, softens, extends makeup wear for 16h, hydrates, soothes, evens tone, minimizes texture, blurs lines, adds a soft focus finish AND keeps makeup fresh. 100% vegan formula - and no silicones.