milk_shake icy blond shampoo is a specific shampoo for blond hair. The special black pigment contained within the new milk_shake icy blond range, gives delicate ash tones to very light blond hair or platinum blond hair. Prolongs the effects of grey or silver tones. It helps to neutralizes and counteracts unwanted yellow or brassy tones in blond hair. The shampoo is ideal for very light blond or platinum blond hair. Not recommended for grey or white hair. SLES & paraben-free. ACTIVE INGREDIENTS : The special black pigment contained within the new milk_shake icy blond range neutralizes and counteracts unwanted yellow/orange or brassy tones in blond hair, gives delicate ash tones to very light blond hair or platinum blond hair, prolongs the effects of grey or silver toners.The active ingredients enhance the natural beauty of hair, leaving it soft and shiny. Grapeseed oil is known for its emollient and nourishing action. Provides protection and softness to the scalp and hair while Integrity 41®, sunflower seed antioxidant complex, guarantees long-lasting color over time.